Naveen Kumar is a Market Research Expert at GreyB, specializing in packaging innovation and industry intelligence.
His work involves delving into where packaging is headed. He tracks materials science developments, technological shifts, and regulatory changes in segments like active and intelligent packaging, sustainable materials, barrier coatings, and circular-economy frameworks.
The packaging professionals he works with, R&D heads, innovation managers, and development teams, are finding answers for: where a specific segment is heading, what competitors are quietly investing in, and which technology bets are worth making. That’s the kind of thinking his work is built around.
He has spent years covering packaging R&D landscapes across geographies and end-use sectors, which gives him a reasonable sense of where the industry tends to overclaim and where the genuinely interesting shifts are happening.