The supply chain team at a leading Fortune 500 FMCG company sought to reduce dead space in its global shipments. Their primary product was a fragile, irregularly shaped dry material
Recycled White Lined Chipboard (WLC) and Virgin Folding Box Board (FBB) are typically compared through a carbon footprint lens, where FBB often appears more favorable. However, this carbon-centric view overlooks
A leading global packaging and materials manufacturer approached GreyB to better understand how sustainability pressures and customer preferences could shape the future of Styrofoam in protective transport packaging. Expanded Polystyrene
A FMCG organization wanted to explore how aroma could be leveraged as a strategic driver of consumer delight, emotional engagement, and differentiated brand experience in the case of chocolates. Instead
Value Delivered GreyB solved a complex mathematical formula for multifilament yarn within hours using AI to identify relevant prior art. This strengthened the client’s position in the high-stakes litigation and
Value Delivered 102/Category-X prior art was identified for solar arrays in corrosive conditions. The technical insights helped the client recognize that the invention’s novel aspect was merely an inherent property
Value Delivered GreyB helped the client build a strong obviousness case against a medical device patent by uncovering critical prior art across both patent and non-patent literature. By bridging a