Athletes and knowledge workers want sustained energy and focus without sugar spikes from conventional energy drinks.
R&D Focus
Sugar-free functional teas, matcha and performance beverages.
Innovative Solution
Ready-to-drink and powdered products using tea-derived caffeine, electrolytes, botanicals and, in some variants, creatine.
Solution Effectiveness
MISSION states that its products are used by more than 100 Great Britain athletes, 12 Premier League clubs and six Formula 1 teams. These are company-reported adoption figures.
Investment Funding
Last Funding Stage
Seed
Total Funding Amount
4.8M
Last Funding Amount
2.58M
Last Funding Date
06-03-2025
Startup Stage
Seed
Lead Investors
Pierre Gasly, Heather knight, Michael Vaughan
About
MISSION is a natural energy drink and performance tea firm that disrupts the soft drinks market with its 100% natural, zero-sugar, zero-sweetener energy beverages and hot and cold brew teas.
Products
Product
Performance teas, matcha, hydration and Matcha + Creatine products; the creatine product provides 5 g creatine per serving.
Star Product
Matcha + Creatine – a differentiated sugar-free performance format combining tea caffeine and a standard creatine dose.
Demo Product or Complete Product?
Complete commercial product portfolio.
Future Plan
Market Expansion
Continues expanding elite-sport partnerships and international direct-to-consumer sales.
Awards and Recognitions
Awards
Company reports seven Great Taste Awards; exact product/year mapping should be retained from the official awards page.
Certifications
B Corp certification and Informed Sport certification are publicly stated for relevant products/operations.
M&A and Collabs
Collab
Holger Rune – athlete partnership announced in 2026.
Collab
Professional football and Formula 1 teams – product use/partnership network reported by the company.
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