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Everist

Everist is a manufacturer of of waterless concentrate pastes for hair and body
2021
02-Oct
02-10
Ontario, Canada

Innovation

Industry Problem

Liquid haircare can contain roughly 70% or more water, increasing package size, shipping weight and plastic use

R&D Focus

Waterless concentrates, plant-based cleansing systems and microbiome-conscious haircare

Innovative Solution

Three-times concentrated pastes activate with water in the shower, replacing conventional liquid shampoo and conditioner

Solution Effectiveness

The company reports longer scalp hydration and less microbiome disruption

Investment Funding

Last Funding Stage

Pre Seed

Last Funding Date

01-01-2021

Startup Stage

Early Stage

Lead Investors

Andrea Lenczner, Good & Well, Joanna Griffiths, Wonderment Ventures, Top Knot Ventures

People

Founders

CEO

About

Everist is a manufacturer of of waterless concentrate pastes for hair and body

Products

Product

Waterless Shampoo Concentrate, Conditioner Concentrate and body-care products; strong official and retailer review coverage

Star Product

Waterless Shampoo Concentrate, the founding three-times concentrated product

Demo Product or Complete Product?

Complete commercial product; launched in February 2021

Future Plan

Market Expansion

Expanded from haircare into body care and broader retail

Awards and Recognitions

Awards

TIME Best Inventions 2021; additional 2021 recognition from ELLE, POPSUGAR, Vogue and Cosmopolitan reported

Media Apperance

Covered by TIME and major beauty and sustainability publications

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