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TruEats

TruEats manufactures nutritionally designed food products, including baking mixes and sweeteners, for diabetics.
2020
02-Oct
02-10
Flower Mound, Texas, United States
  • Bakery and Snacks
  • Diabetes (Glucose Monitoring)
  • Nutraceuticals (e.g. Supplements)
  • Sugar/Alternative Sweeteners/Sugar Reduction

Innovation

Industry Problem

People managing diabetes or carbohydrate intake need baking ingredients and sweeteners that fit familiar recipes.

R&D Focus

Low-glycaemic baking mixes and sweeteners.

Innovative Solution

Offers a one-to-one monk-fruit/erythritol sweetener and nutritionally designed baking mixes.

Solution Effectiveness

The company reports zero sugar, zero calories and low glycaemic positioning for its sweetener. Independent branded-product glycaemic testing was not found.

Investment Funding

Revenue

$1M to $10M

About

TruEats specializes in the manufacturing of nutritionally designed food products, particularly for diabetics. The company’s offerings include a range of baking mixes and sweeteners, all of which are vegan, low glycemic, and rich in protein and fiber. Some of their notable products include TruEats Brownie Mix, Pancake & Waffle Mix, Dutch Chocolate Muffin & Cake Mix, and Premium Monk Fruit Sweetener. The latter is a zero-calorie, zero-glycemic sugar replacement that dissolves quickly in hot beverages and works well in everyday baking. TruEats aims to help manage healthy blood sugar levels through their products.

Products

Product

TruEats Sweetener and baking mixes for pancakes, brownies and other foods.

Star Product

TruEats Sweetener – the one-to-one sugar-replacement product most directly relevant to the category.

Demo Product or Complete Product?

Complete commercial product portfolio.

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