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Standard Self Care

Standard Self Care offers non-toxic, vegan skincare products for hydration and rejuvenation.
2021
02-Oct
02-10
Los Angeles, California, United States
  • Cosmetics Ingredients
  • Skincare

Innovation

Industry Problem

Consumers with sensitive or dehydrated skin seek simple vegan formulations without harsh or unnecessary additives.

R&D Focus

Vegan bioactive skincare formulations

Innovative Solution

Standard Self Care offers a range of non-toxic skincare products designed to hydrate and rejuvenate the skin. The product line includes the Hydrating Omega+ Cleansing Balm, Hyaluronic Daily Moisturizer, and Omega+ Cell Regenerating Eye Cream, among others.

Investment Funding

Revenue

Less than $1M

People

Founders

About

Standard Self Care offers a range of non-toxic skincare products designed to hydrate and rejuvenate the skin. The product line includes the Hydrating Omega+ Cleansing Balm, Hyaluronic Daily Moisturizer, and Omega+ Cell Regenerating Eye Cream, among others. These products are formulated with vegan and bioactive ingredients, focusing on the wellness and beauty of self-care rituals. The company aims to elevate skincare routines with its collection, ensuring each product meets a high standard of care and effectiveness. Standard Self Care also engages with its community through social media platforms like Instagram and TikTok, offering insights and promotions.

Products

Product

Hydrating Omega+ Cleansing Balm, Hyaluronic Daily Moisturizer and Omega+ Cell Regenerating Eye Cream.

Star Product

Hyaluronic Daily Moisturizer – a core daily-use product in the skincare line.

Demo Product or Complete Product?

Complete product – first product launch reported in 2022; commercially available.

Awards and Recognitions

Certifications

Products are marketed as vegan and cruelty-free; individual product claims include exclusion of selected additives.

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