Mass-market hair and skincare do not adapt easily to individual condition, goals and preferences
R&D Focus
Personalized subscription haircare, skincare diagnostics and data-driven formulation
Innovative Solution
Brands such as MEDULLA and HOTARU use online diagnostics to configure recurring customized products
Solution Effectiveness
The company reported more than 500,000 cumulative members by 2022; this shows adoption, not active-subscriber count or clinical efficacy
Investment Funding
Last Funding Stage
Seed
Last Funding Date
5/23/2022
Startup Stage
Early Stage
Lead Investors
Bold
People
Founders
Yosuke MIYAMA
CEO
Yosuke MIYAMA
About
Sparty provides personalized cosmetics and other services based on the concept of personalized D2C
Products
Product
MEDULLA personalized shampoo and treatment and HOTARU personalized skincare; substantial customer-review volume exists in Japan
Star Product
MEDULLA, the largest and best-known personalized haircare subscription brand
Demo Product or Complete Product?
Complete commercial subscription products
Future Plan
Market Expansion
L’Oréal investment and retail partnerships support wider product and potential international expansion
Investment Funding
Funding rounds include approximately ¥600M in 2019 and later investment from L’Oréal BOLD; a reliable consolidated ¥4.1B total was not independently confirmed
M&A and Collabs
Collab
L’Oréal BOLD made a minority investment in May 2022
Collab
Saticine Pharmaceutical entered a capital and business partnership in 2018 to support formulation and manufacturing
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