China’s consumers need convenient plant-based yogurt and desserts with lower sugar and no dairy.
R&D Focus
Coconut fermentation, probiotic yogurt and frozen desserts.
Innovative Solution
Marvelous Foods ferments coconut ingredients to create Yeyo yogurt and plant-based frozen desserts.
Investment Funding
Last Funding Stage
Angel
Total Funding Amount
2.4M
Last Funding Amount
1.2M
Last Funding Date
17-01-2022
Startup Stage
Seed
Lead Investors
Lever VC, Satori Capital, New Climate Ventures, HBG Invest
Revenue
$1M to $10M
People
Founders
Athena Zhu
Christiana Zhu
About
Marvelous Foods is a plant-based snack foods start-up that sells yeyo yogurt. To nourish and thrill the world’s market with coconut-based plant-based dairy substitutes that are healthy for human bodies, excellent for tastebuds, and better for the environment. They began sharing yogurt with friends, acquaintances, neighbors, and local eateries that valued natural and diet-inclusive food that is good for both the body and the environment.
Products
Product
Yeyo coconut yogurt with probiotics and no added sugar, plus coconut-based frozen desserts.
Star Product
Yeyo Coconut Yogurt, because it is the company’s founding and best-known product.
Demo Product or Complete Product?
Complete commercial products. By early 2022, Yeyo was reported in about 200 stores in China.
Future Plan
Market Expansion
The company stated plans to broaden its plant-based product portfolio and retail presence in China.
Investment Funding
Raised $1.2 million, reported in February 2022, to expand product development and distribution.
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