Conventional breakfast cereals often contain high sugar and limited protein, while low-carb consumers still want familiar taste and formats.
R&D Focus
High-protein, low-sugar cereal and snacks.
Innovative Solution
Reformulates nostalgic cereals and snack formats with milk proteins, alternative sweeteners and low-carbohydrate ingredients.
Solution Effectiveness
The company reports 80,000+ five-star reviews across products; a flagship variety pack displayed approximately 4.6/5 from more than 25,000 reviews. In 2026, distribution was reported at roughly 30,000 stores.
Magic Spoon is a food company that provides childlike, low-carbohydrate cereal foods for adult customers. The cereal is keto-friendly and non-GMO and free from gluten, grain, wheat, soy, and artificial sweeteners. It gets its taste from allulose, a natural sweetener found in figs and maple syrup that has zero glycemic impact. The company was established in 2019 and has its main office in Brooklyn, New York.
Products
Product
Magic Spoon cereal, Treats and pastries with about 13–14 g protein and 0–2 g sugar depending on product.
Star Product
Magic Spoon Cereal – the founding product, largest review base and primary retail driver.
Demo Product or Complete Product?
Complete commercial product portfolio.
Future Plan
Market Expansion
Expanded from direct-to-consumer into mass retail and approximately 30,000 stores by 2026, alongside new formats such as pastries.
Investment Funding
Raised an $85 million Series B in 2022, bringing reported funding to about $100 million; no later planned raise found.
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