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Bloom Beauty Brand

Bloom Beauty is a developer of hair care products intended to serve women with naturally curly and oily hair
2019
Missouri, United States

www.floraebeauty.com

CosmeticsHaircarePersonal Care Products
Innovation
Investment Funding
People
About
Products
Future Plan
Awards and Recognitions
News

Innovation

Industry Problem

Curly and coily hair often experiences dryness, frizz and breakage, while many products are not developed around textured-hair biology

R&D Focus

Textured-hair moisture, frizz control and superfruit-based conditioning systems

Innovative Solution

Florae Beauty uses its SANA superfruit complex across masks, oils and booster products for textured hair

Solution Effectiveness

The company reported an initial production run of about 1,500 units per SKU

Investment Funding

Last Funding Stage

Grant

Total Funding Amount

$60K

Last Funding Amount

$50K

Last Funding Date

10/28/2020

Startup Stage

Early Stage

Lead Investors

Arch Grants

People

Founders

  • Dr. Natalie King

CEO

  • Dr. Natalie King

About

Bloom Beauty is a developer of hair care products intended to serve women with naturally curly and oily hair

Products

Product

SANA Superfruit Hair Mask, oils and boosters for curly and coily hair; early customer reviews are available on brand channels

Star Product

SANA Superfruit Hair Mask, the clearest expression of the brand formulation platform

Demo Product or Complete Product?

Complete commercial products; Florae Beauty launched in September 2022

Future Plan

Market Expansion

Early grant and founder capital supported market entry

Investment Funding

About $70,000 was reported for launch and market development, including a $50,000 Arch Grant

Awards and Recognitions

Awards

Arch Grants award of $50,000 in 2020; showcased at Frizz Fest in 2022

Participations

Arch Grants ecosystem and Frizz Fest

Media Apperance

Covered by Beauty Independent and business press

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