Product Benchmarking Powered by Connected Intelligence
Over 1000+ Users and 100+ Brands Trust GreyB
R&D Teams Aren't Slowed by Scattered Data
20+ Scattered Sources
Hours of Manual Synthesis
Inconsistent Insights
Missed Opportunities
Transform Your R&D Intelligence
See how Connected Intelligence accelerates innovation workflows
Faster Product Comparison
Data Sources Unified
Ingredient Alternatives
Analyst-Validated
One Interface. Infinite Intelligence.
Replace scattered tabs with a unified R&D intelligence platform built for innovation leads
Category-Level Competitive Benchmarking
competitive benchmarking
category insights
innovation intelligence
Intelligent Ingredient Search & Alternatives
Discover ingredient alternatives instantly with regulatory-ready formulation intelligence and supplier validation.
ingredient search
formulation intelligence
ingredient alternatives
Real-Time Innovation Signals
Digital health, biotechnology, medical devices, and pharmaceutical innovations.
innovation intelligence
competitive signals
trend analysis
Product Comparison & Deconstruction
product benchmarking
formulation comparison
competitor analysis
Multi-Source Evidence Synthesis
Analyst-Validated Intelligence
Multi-Source Evidence Synthesis
Compare your prototypes against market leaders using Product Benchmarking tools that aggregate claims, clinical data, and consumer sentiment.
Product Comparison Matrix
Head-to-HeadIngredient Evolution Trend
Market VelocityDeep Intelligence Across Every Category
FMCG & F&B
Personal Care
Surface Care
5K+ SKUs
Hygiene Care
Frequently Asked Questions
Everything you need to know about Connected Intelligence for R&D
How does product benchmarking work on your platform?
What makes this different from other competitive intelligence tools?
How current is your ingredient intelligence database?
We update our ingredient database continuously, tracking ingredient evolution trends, new formulation patterns, and regulatory changes in real-time. Our multi-source evidence synthesis ensures you’re seeing the latest ingredient alternatives and formulation intelligence.
Can I compare products across different categories?
Absolutely. Our platform covers FMCG, F&B, personal care, surface care, hygiene care, and medtech. You can benchmark products within categories or perform cross-category ingredient analysis to discover innovation opportunities.
What types of claims analysis do you provide?
We analyze product claims across efficacy, sustainability, natural/organic, clinical validation, and regulatory compliance. Our claims benchmarking tracks communication shifts over time and validates claims against published evidence.
How do you ensure data accuracy and validation?
Every data point passes through our analyst validation process. We combine machine learning for data collection with human expertise for interpretation, creating a hybrid intelligence model that delivers both speed and accuracy.
Can I track ingredient trends over time?
Yes. Our platform tracks ingredient evolution patterns, showing you which ingredients are rising or declining, transition patterns between alternatives, and emerging formulation trends across categories.
How does this integrate with existing R&D workflows?
Our platform is designed to replace scattered tabs and disconnected tools. Innovation leads use it for category-level strategic planning, while scientists use it for daily formulation decisions. It accelerates every stage from ideation to formulation.