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VFC

VFC is a provider of plant-based food products to replace meat
2020
Nov-50
11-50
York, United Kingdom

Innovation

Industry Problem

Consumers want chicken-style convenience foods without the animal-welfare and environmental impacts of poultry production.

R&D Focus

Plant-based chicken products and prepared meals.

Innovative Solution

Uses wheat protein and a southern-fried corn-flake coating to make vegan chicken fillets, tenders, popcorn pieces and prepared meals.

Solution Effectiveness

An independent Mondra audit cited by VFC gave the range a Grade A Eco Impact; a foodservice customer reports the VFC Burger was its best-selling SKU for four years.

Investment Funding

Last Funding Stage

Early Stage VC

Total Funding Amount

$21.7M

Last Funding Amount

$10.3 M

Startup Stage

Growth Stage

Lead Investors

Johnson Resolutions, Veg Capital

People

Founders

CEO

About

VFC is a provider of plant-based food products to replace meat

Products

Product

Crispy Chick*n Fillets, Tenders, Popcorn Chick*n, Naked Chick*n Breasts, sausages and ready-meal formats.

Star Product

Original Recipe Crispy Chick*n range – the core frozen portfolio sold across retail and foodservice.

Demo Product or Complete Product?

Commercial brand launched in December 2020 and sold through major UK retailers and selected European markets.

Future Plan

Market Expansion

Sold in the UK, Netherlands, Spain, Iceland, Finland and Belgium, with foodservice and retail expansion channels.

Investment Funding

Raised ÂŁ2.5 million in seed funding during its early scale-up phase.

Awards and Recognitions

Awards

PETA Food Award winner (2021); additional product awards displayed by the company.

Certifications

Vegan Trademark certified.

M&A and Collabs

Acquisitions

Acquired the Meatless Farm brand in June 2023.

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