Adults reducing alcohol often struggle to find premium substitutes that preserve cocktail rituals and flavour variety.
R&D Focus
Non-alcoholic spirits, wine and retail distribution
Innovative Solution
Develops proprietary zero-proof brands and operates an e-commerce and wholesale platform for adult non-alcoholic beverages.
Solution Effectiveness
The company closed a Series A led by Asahi in 2024 and expanded national distribution; no independent product-performance statistic was found.
Investment Funding
Last Funding Stage
Series A
Total Funding Amount
2.M
Last Funding Date
30-01-2024
Startup Stage
Early Stage
Lead Investors
Overline, Springdale Ventures, Asahi Group Holdings
Revenue
$1M to $10M
About
The Zero Proof is involved in the production and distribution of non-alcoholic beverages through e-commerce. Their product line consists of non-alcoholic wine, whisky, bourbon, gin, tequila, rum, and mixers inspired by non-alcoholic drinks. They also provide barware and gifts.
Products
Product
Saint Viviana non-alcoholic wines and a multi-brand catalogue of zero-proof spirits, wines and mixers.
Star Product
Saint Viviana – the company’s proprietary wine brand and a key strategic asset highlighted during its Series A.
Demo Product or Complete Product?
Complete commercial products and distribution platform.
Future Plan
Market Expansion
The Series A was positioned to extend nationwide retail and distribution in the United States.
Investment Funding
Series A closed in January 2024; no later public future-round plan found.
M&A and Collabs
Collab
Asahi Group Beverages – strategic Series A investor supporting distribution and category growth.
Collab
SoulCycle – co-branded non-alcoholic bundle.
Acquisitions
Acquired The New Bar in 2026 to combine digital retail, physical retail and brand-building capabilities.
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