Traditional cereal and snacks can be high in sugar and low in protein, conflicting with low-carbohydrate diets.
R&D Focus
Sugar-free, high-protein cereal and snacks.
Innovative Solution
Keto-oriented cereal and puff snacks formulated with high protein and very low carbohydrate/sugar content.
Solution Effectiveness
Forbes reported roughly 200,000 customers and ten sell-outs by late 2020; these are commercial traction measures rather than nutrition-outcome evidence.
Investment Funding
Last Funding Stage
Series A
Total Funding Amount
5.M
Last Funding Amount
5.M
Last Funding Date
04-11-2020
Startup Stage
Early Stage
Lead Investors
Lyra Growth Partners
Revenue
$1M to $10M
People
Founders
Dylan Kaplan
Helen Guo
About
Schoolyard Snacks is a food startup that produces and sells cereals and snacks with low-carb, high-protein, and sugar-free. The company’s sugar-free, high-protein cheese puffs, and cereals that replace carbs and sugar with high-quality protein and monk fruit allow customers to get a healthy alternative without sacrificing taste. Though the brand’s main focus will be the direct-to-consumer channel. Schoolyard Snacks originally launched in March 2019.
Products
Product
Protein Cereal and Cheese Puffs positioned as low-carb and sugar-free.
Star Product
Protein Cereal – the founding product and most visible category.
Demo Product or Complete Product?
Complete commercial product; launched in March 2019.
Future Plan
Investment Funding
Raised approximately $5 million led by Lyra Growth Partners in 2020; no later public future fundraising plan found.
M&A and Collabs
Acquisitions
The brand was taken over by Better Than Good Foods in 2023 according to company communications.
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