Beverage brands need formulation, manufacturing, sales and international route-to-market support under one operating platform.
R&D Focus
Beverage development, distillation and brand portfolio management
Innovative Solution
Creates, manufactures, imports and commercialises alcoholic and non-alcoholic brands.
Solution Effectiveness
The company reports more than 60 formulations, 13 brands and production exceeding two million bottles by February 2023.
Investment Funding
Startup Stage
IPO
Revenue
$1M to $10M
About
Innovation Beverage Group is a distillery that provides manufacturing, sales, and marketing services for both alcoholic and non-alcoholic beverages. Known for creating new brands and disrupting traditional markets, IBG produces a range of in-house brands and imports global products for exclusive sale in Australia. The company is recognized for its market-leading brands.
Products
Product
Drummerboy non-alcoholic spirits and a broader portfolio of proprietary/imported brands.
Star Product
Drummerboy – an award-recognised non-alcoholic spirits line and a visible proprietary brand.
Demo Product or Complete Product?
Complete commercial manufacturing and brand portfolio.
Future Plan
Market Expansion
Entered the Middle East in 2023 and expanded into the United States through Blue Ridge in 2024.
Investment Funding
Public-market and acquisition financing are part of the company model; no specific future round was verified.
Awards and Recognitions
Awards
Drummerboy was named Non-Alcohol Whiskey Producer of the Year in 2022; company materials also report multiple 2025 Los Angeles International Spirits Competition gold awards.
M&A and Collabs
Collab
Coca-Cola Europacific Partners – commercial relationship highlighted by the company.
Acquisitions
Acquired Wired For Wine in November 2021. Public materials also describe later portfolio transactions; confirm final closing status before external use.
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