Theo’s applies infusion, dehydration, and extrusion to turn whole vegetables into shelf-stable jerky-style snacks.
Investment Funding
Last Funding Stage
Pre-Seed
Total Funding Amount
500.K
Last Funding Amount
500.K
Last Funding Date
12-03-2024
Startup Stage
Seed
Lead Investors
Whole Foods Market, Nate Redmond
People
Founders
Aaron Brodkey
Theo Mourad
About
Arbor Foods was founded with the goal of helping people eat healthier and more sustainably. Our first brand, Theo’s, creates snack innovations that make it easy for people to get their vegetables. We combine methods of infusion, dehydration, and extrusion to enhance the flavor, texture, and shelf-stability of whole vegetables.
Products
Product
Theo’s Beet Jerky and Sweet Potato Jerky, plant-based snacks made from whole vegetables.
Star Product
Beet Jerky, because it was the company’s first launch and established its whole-vegetable jerky format.
Demo Product or Complete Product?
Commercial product; Beet Jerky soft-launched in August 2022 and entered selected Whole Foods stores in 2023.
Awards and Recognitions
Awards
Selected for the Whole Foods Market Local and Emerging Accelerator Program; won a Whole Foods regional marketing competition against more than 500 Midwest brands.
Participations
Whole Foods Market Local and Emerging Accelerator Program.
Certifications
Products are marketed as Certified Organic.
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