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The New Bar

The New Bar is an e-commerce platform offering curated non-alcoholic beverages and resources for reducing alcohol intake.
2022
02-Oct
02-10
Los Angeles, California, United States
  • Soft Drinks

Innovation

Industry Problem

Consumers exploring sobriety or moderation need a trusted place to discover and compare adult non-alcoholic beverages.

R&D Focus

Non-alcoholic beverage retail and education

Innovative Solution

Curated e-commerce and physical retail supported by guidance, discovery tools and community education.

Solution Effectiveness

The business attracted a strategic acquisition by The Zero Proof in 2026; no independent customer-volume metric was found.

Investment Funding

Revenue

$1M to $10M

People

Founders

About

The New Bar operates as an e-commerce platform specializing in the sale of non-alcoholic beverages. It offers a curated selection of alcohol-free drinks, providing customers with alternatives to traditional alcoholic beverages. The platform aims to support individuals looking to reduce their alcohol consumption by offering tips, tools, and a variety of products to explore. The New Bar emphasizes discovery and education in the alcohol-free space, catering to a diverse audience seeking healthier lifestyle choices. With a focus on community and innovation, The New Bar serves as a resource for those interested in exploring alcohol-free options without compromising on taste or social experience.

Products

Product

Curated non-alcoholic wines, spirits, beers and functional beverages.

Star Product

Curated zero-proof retail platform – no single owned consumer product is the central asset.

Demo Product or Complete Product?

Complete commercial retail platform.

Future Plan

Market Expansion

The acquisition is intended to combine e-commerce, physical retail and distribution reach.

Investment Funding

No future independent fundraising plan is expected publicly following the acquisition.

M&A and Collabs

Acquisitions

Acquired by The Zero Proof in 2026.

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