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Upgrade Boutique

Upgrade offers raw human hair extensions and HD lace, and operates a digital platform that connects top freelance hair stylists to customers
2019
Texas, United States

www.upgradeboutique.com

Cosmetics IngredientsHaircarePersonal Care PackagingServices (Patient care)
  • Cosmetics Ingredients
  • Haircare
  • Personal Care Packaging
  • Services (Patient care)
Innovation
Investment Funding
People
About
Products
M&A and Collabs
News

Innovation

Industry Problem

Consumers can struggle to find trusted stylists and wigs that match their texture, fit, quality and budget

R&D Focus

Tech-enabled wig customization, HD lace, fitting and styling services

Innovative Solution

Combines a curated wig marketplace with customization and stylist support for made-to-order units

Investment Funding

Last Funding Stage

Seed

Last Funding Amount

$1M

Last Funding Date

5/22/2025

Startup Stage

Early Stage

Lead Investors

Mercury Fund, The Artemis Fund, and Next Coast Ventures

People

Founders

  • Britney Winters

CEO

  • Britney Winters

About

Upgrade offers raw human hair extensions and HD lace, and operates a digital platform that connects top freelance hair stylists to customers

Products

Product

Custom human-hair wigs, closures, frontals and styling services; customer testimonials are available on company channels

Star Product

Custom HD-lace wigs, because customization and fit are the core value proposition

Demo Product or Complete Product?

Complete commercial service and product marketplace

M&A and Collabs

Collab

Works with independent stylists for customization and installation

Collab

Works with hair suppliers for raw human-hair inventory

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