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Update

Update is an energy drink built for focus.
2019
Nov-50
11-50
New York, New York, United States
  • Nutraceuticals (e.g. Supplements)
  • Soft Drinks
  • Sugar/Alternative Sweeteners/Sugar Reduction

Innovation

Industry Problem

Conventional energy drinks use caffeine and often sugar, which can create unwanted stimulation or crashes for some consumers.

R&D Focus

Zero-sugar paraxanthine energy drinks.

Innovative Solution

Uses paraxanthine, a primary caffeine metabolite, instead of caffeine, together with nootropics in a zero-sugar drink.

Solution Effectiveness

The company reports sustained energy for about four hours. Independent experts cited in consumer media note that evidence remains limited and does not yet establish superiority to caffeine.

Investment Funding

Last Funding Stage

Seed

Last Funding Date

19-05-2022

Startup Stage

Seed

Lead Investors

K5 Global

Revenue

Less than $1M

People

Founders

About

Update offers a caffeine-free, sugar-free energy drink that uses Paraxanthine, a compound isolated from caffeine, to provide focus, energy, and an elevated mood. The product is designed to be jitter-free, crash-free, and without overstimulation or withdrawal symptoms. Update’s energy drink is available for subscription with options for delivery every 30 or 60 days, and customers can modify, pause, or cancel their subscriptions. The company collaborates with biochemists to refine their formula, ensuring a unique energy-boosting experience.

Products

Product

Update Energy Drink – zero sugar, roughly 300 mg paraxanthine and 315 mg Alpha-GPC per can according to product information.

Star Product

Update Energy Drink – the company’s single core line and paraxanthine platform.

Demo Product or Complete Product?

Complete commercial product with expanding US retail distribution.

Future Plan

Market Expansion

The company says it is working toward international expansion; no committed launch geography was verified.

Awards and Recognitions

Media Apperance

Covered by People and Women’s Health in 2026, including discussion of the limited comparative evidence for paraxanthine.

Certifications

OU Kosher certification is publicly displayed.

M&A and Collabs

Collab

Walmart – retail expansion in the United States.

Collab

Kim Kardashian – investor/brand association publicly announced in 2026.

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