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UBeing

UBeing is a manufacturing firm that develops devices that helps to improve eating habits and also develop salt-free foods.
2022
Tokyo, Tokyo, Japan
  • Industrial Manufacturing
  • Sugar/Alternative Sweeteners/Sugar Reduction

Innovation

Industry Problem

People following low-sodium diets may find food less satisfying, making long-term adherence difficult.

R&D Focus

Electrical taste stimulation and devices that enhance salt and umami perception.

Innovative Solution

umaiNa applies weak electrical stimulation near the jaw during eating to strengthen perceived saltiness and umami without adding more salt.

About

UBeing is a manufacturing firm that develops devices that helps to improve eating habits and also develop salt-free foods.

Products

Product

umaiNa electrical taste-enhancement device for low-sodium meals.

Star Product

umaiNa, because it is the company’s central device for improving the experience of reduced-salt food.

Demo Product or Complete Product?

Early commercial product available through sale and rental programs, with continued research and field testing.

Awards and Recognitions

Awards

FoodTech Grand Prix Meiji Holdings Award 2023; GLOW Pitch second place 2024; Business Plan Contest Excellence Award 2024; Higashi-Mikawa Business Plan Contest Special Award 2024.

Participations

Selected for demonstrations connected with Expo 2025 Osaka and regional food-tech programs.

Media Apperance

Featured by MBS television and Japanese regional business media through company-announced coverage.

M&A and Collabs

Collab

Fujieda City health-promotion team: reduced-salt recipes and public-health use cases.

Collab

Hospitals and medical researchers: studies of electrical taste support for people on restricted diets.

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