Layering multiple high-strength actives can cause irritation while delivering ingredients broadly rather than where skin needs them most
R&D Focus
Targeted active delivery, antioxidant systems, resurfacing and barrier-support skincare
Innovative Solution
SIREN capsules are designed to release active ingredients preferentially in areas associated with oxidative stress
Solution Effectiveness
A company-linked peer-reviewed study reported about 55% lower reactive oxygen species in vitro; separate consumer studies were small, around 30 participants, and conflicts were disclosed
Investment Funding
Last Funding Stage
PE Growth
Startup Stage
Early Stage
Lead Investors
Sandbridge Capital
People
Founders
Katie Borghese
Anna Dai
Tina Craig
About
U Beauty is a manufacturer of personal care products designed to replace excess with conscious creation, minimize the carbon footprin
Products
Product
Resurfacing Compound, SUPER Hydrator and related skincare; extensive retailer and official reviews are available
Star Product
Resurfacing Compound, the founding product and best-known use of SIREN technology
Demo Product or Complete Product?
Complete commercial line; Resurfacing Compound launched through Net-a-Porter in November 2019
Future Plan
Market Expansion
Expanded in Europe and luxury hospitality/spa distribution
Awards and Recognitions
Media Apperance
Featured by Vogue and major luxury beauty publications
M&A and Collabs
Collab
Net-a-Porter served as an early launch partner
Collab
Expanded into luxury hotel and spa channels
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