Agrifood supply chains often lack farm-to-fork visibility, auditable sustainability data, fast recall records, and consistent compliance documentation.
R&D Focus
Blockchain traceability; farm management; chain-of-custody records; sustainability and carbon-data workflows.
Innovative Solution
TraceX provides a configurable SaaS platform that digitizes farmers, plots, inputs, production practices, batches, processing, and custody events, then shares verifiable records across the supply chain.
Solution Effectiveness
TraceX currently claims 100% digital tagging/geolocation, a 40% improvement in recall efficiency, and 70% faster documentation cycles. Olam and other customers report better real-time farm visibility; these are company-hosted claims/testimonials.
Investment Funding
Last Funding Stage
Seed
Total Funding Amount
$1.28M
Last Funding Amount
$997K
Startup Stage
Early Stage
Lead Investors
NABVENTURES, Sunil Kumar, Plug and Play Tech Center, Social Alpha (India), Ajith Pai
People
Founders
Srivatsa T Sreenivasarao
Anil Nadig
CEO
Srivatsa Sreenivasarao
About
TraceX Technologies is a developer of a blockchain-powered traceability platform designed to improve supply chain visibility
Products
Product
TraceX traceability and compliance platform; modules support contract farming, food traceability, sustainability, and chain-of-custody reporting. Customer testimonials include Olam, Green Earth Fresh Produce, GoDesi, and TechnoServe.
Star Product
Blockchain-powered traceability platform – the broadest product and the foundation for food-safety, sustainability, and compliance use cases.
Demo Product or Complete Product?
Complete commercial SaaS product. TraceX was founded in 2019 and has customer deployments across agriculture and food value chains.
Future Plan
Market Expansion
The 2022 funding announcement said capital would support expansion across India and international markets and entry into more value chains.
Investment Funding
TraceX raised US$1 million in pre-Series A funding in April 2022 led by NABVENTURES, with Paipal Ventures and an angel investor. No later future round was publicly announced.
M&A and Collabs
Collab
Olam – implemented TraceX as a digital agricultural platform to connect its ecosystem and obtain structured, real-time farm updates.
Collab
Tata Rallis C-SAFE / TechnoServe – TraceX is cited as a digital collaborator for stewardship and sustainable-coffee programs.
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