Consumers need convenient hydration and gut-health products with fibre and micronutrients, while baobab-growing communities need stronger income opportunities.
R&D Focus
Baobab-based hydration and prebiotic drink powders
Innovative Solution
Plant-based drink mixes using baobab fruit for electrolytes, fibre and micronutrients.
Solution Effectiveness
The company states that its sourcing model can increase harvester household income by about 40%, with women representing roughly 85% of harvesters. These are company-reported impact figures.
Investment Funding
Last Funding Stage
Seed
Total Funding Amount
635.K
Last Funding Amount
485.K
Last Funding Date
20-04-2023
Startup Stage
Seed
Lead Investors
Right Side Capital Management, Invest Nebraska, NMotion
Revenue
$1M to $10M
People
Founders
Harrouna Malgoubri
Jeff Tezak
Katy Tezak
About
Tiiga offers a powdered beverage mix that promotes a healthy microbiome and improved overall health. Tiiga’s plant-based products are made from the Baobab fruit. Consumers add Tiiga’s natural hydration enhancer to water for a performance sports beverage.
Products
Product
Tiiga Gut Health + Hydration drink mix and Baobab Boost.
Star Product
Gut Health + Hydration – the flagship formulation combining hydration and prebiotic positioning.
Demo Product or Complete Product?
Complete commercial product.
Awards and Recognitions
Certifications
Plant-based positioning is disclosed; no independently verified regulatory certification beyond public product claims was found.
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