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Susteau

Susteau is an operator of a haircare brand intended to offer sustainable hair care products
2017
02-Oct
02-10
New York, United States

Innovation

Industry Problem

Liquid shampoo can be about 80% water, increasing shipping weight and plastic use

R&D Focus

Waterless powder-to-lather haircare, sulfate-free surfactants and low-waste formats

Innovative Solution

Moondust Hair Wash is a concentrated powder that hydrates in the hands to behave like liquid shampoo

Solution Effectiveness

Removes shipped water and lowers package weight

Investment Funding

Last Funding Stage

Early Stage VC

Total Funding Amount

$7.69M

Last Funding Amount

$2.8M

Last Funding Date

1/27/2020

Startup Stage

Early Stage

Lead Investors

CXT Investments, New Theory Ventures, Precursor Ventures, Rochester Institute of Technology Venture Fund, Tina Bou-Saba

People

Founders

CEO

About

Susteau is an operator of a haircare brand intended to offer sustainable hair care products

Products

Product

Moondust Hair Wash, water-activated powder shampoo; review evidence is limited

Star Product

Moondust Hair Wash, the founding product and subject of the patent family

Demo Product or Complete Product?

Complete product; pre-seed funding announced in May 2018 to launch Moondust Hair Wash

Future Plan

Market Expansion

Format supports travel/e-commerce

Investment Funding

Pre-seed capital from RIT Venture Fund I in 2018

Awards and Recognitions

Participations

RIT Venture Fund ecosystem

M&A and Collabs

Collab

RIT Venture Fund I provided pre-seed capital

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