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Soov

The original stomach soothing drinks made with functional ingredients that support digestion and 80% less sugar than a ginger ale.
2019
02-Oct
02-10
Burlingame, California, United States
  • Nutraceuticals (e.g. Supplements)
  • Soft Drinks

Innovation

Industry Problem

Digestive-support drinks are often high in sugar or rely on artificial and high-intensity sweeteners.

R&D Focus

Low-sugar digestive-support beverages

Innovative Solution

With strong determination but weak stomachs, the people at Soov are on a mission to make great tasting, stomach soothing drinks. Each Soov flavor has 80% less sugar than ginger ale, no artificial or alternative sweeteners, gluten free, and caffeine free.

Solution Effectiveness

Company states each drink has 80% less sugar than ginger ale and contains no artificial or alternative sweeteners.

About

With strong determination but weak stomachs, the people at Soov are on a mission to make great tasting, stomach soothing drinks. Each Soov flavor has 80% less sugar than ginger ale, no artificial or alternative sweeteners, gluten free, and caffeine free. Soov is made with quality ingredients that can ease stomachs and support digestion like ginger, mint, pineapple, lemon, and chamomile.

Products

Product

Soov stomach-soothing beverages made with ginger, mint, pineapple, lemon and chamomile.

Star Product

Soov ginger-based stomach-soothing drink – the core consumer proposition.

Demo Product or Complete Product?

Complete product – commercially available.

Awards and Recognitions

Certifications

Company markets the drinks as non-GMO, gluten-free and caffeine-free.

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