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Salud Beverages

Salud Beverages is a new age Ready to Drink and Craft Spirits, an aspirational brand with Life & Lifestyle as its ethos.
2020
Nov-50
11-50
Bangalore, Karnataka, India

https://www.salud.co.in/

BeerSpirits and WhiskiesWines
  • Beer
  • Spirits and Whiskies
  • Wines
Innovation
Investment Funding
People
About
Products
Future Plan
Awards and Recognitions
M&A and Collabs
News

Innovation

Industry Problem

Young adult consumers seek convenient, premium ready-to-drink cocktails adapted to Indian tastes and social occasions.

R&D Focus

RTD cocktails and craft spirits

Innovative Solution

Develops bottled/canned ready-to-drink cocktails and lifestyle-led craft spirit brands.

Solution Effectiveness

In 2023 the company reported approximately INR12 crore revenue, a target of INR25–30 crore and distribution across about 500 outlets.

Investment Funding

Last Funding Stage

Seed

Total Funding Amount

1.1M

Last Funding Amount

1.1M

Last Funding Date

01-03-2021

Startup Stage

Seed

Lead Investors

Meenakshi Group, Anthill Ventures, Rana Daggubati, Srini Koppolu

Revenue

$1M to $10M

People

Founders

  • Ajay Shetty

About

Salud Beverages is a new age Ready to Drink and Craft Spirits, an aspirational brand with Life & Lifestyle as its ethos.

Products

Product

Salud G&T 2.0 ready-to-drink cocktails and craft spirits.

Star Product

G&T 2.0 – the flagship RTD line associated with the company’s expansion.

Demo Product or Complete Product?

Complete commercial product.

Future Plan

Market Expansion

Announced plans to enter ten new Indian markets, including expansion into Goa and Odisha.

Investment Funding

Raised about $1.1 million in 2021 and announced a further $1.5 million investment programme for expansion in 2023; no later planned round found.

Awards and Recognitions

Media Apperance

Covered by Mint, ET Retail, FoodNavigator in relation to product, funding, expansion or company developments.

M&A and Collabs

Collab

Rana Daggubati and other investors – capital and brand support.

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