Planet Smart is a London-based deep tech startup creating smarter biomaterials for a better planet. Its flagship innovation, PlanetSorb™, is the world’s first naturally biodegradable, high-performance superabsorbent polymer designed to replace fossil-based plastics in hygiene, agriculture, packaging and mining waste products. Founded by Dr Gerald Marin and Maurice Rüttimann, Planet Smart’s mission is to eliminate microplastics from everyday life and prove that sustainable design can outperform the status quo.
