Pet food depends heavily on livestock and fish proteins, increasing land, water and climate impacts while some pets need alternative protein options.
R&D Focus
Black-soldier-fly insect protein for dog and cat nutrition.
Innovative Solution
Formulates complete pet foods and treats with black-soldier-fly larvae protein supplied by Protix.
Solution Effectiveness
The company cites 85–90% digestibility for insect protein and lists 31% protein for its complete cat food; Trustpilot showed 4.7/5 from 554 reviews when reviewed.
Investment Funding
Last Funding Stage
Seed
Total Funding Amount
6.66M
Last Funding Amount
704.79K
Last Funding Date
15-03-2024
Startup Stage
Seed
Lead Investors
Course Corrected, Noel Fenton, Daniel Skaven Ruben, Jan Carl Adelsward
People
Founders
Pernilla Westergren
Thomas Dalebring
About
Petgood is a pet food technology firm whose objective is to make the pet industry more sustainable and transparent. The business created an insect-based comprehensive meal that is loaded with insect protein, veggies, and other carefully chosen nutrients. Insects demand far fewer resources than typical animal protein sources like beef, pork, and chicken. In addition to being good for the dog, the food helps the environment by using insects as a protein source.
Products
Product
Complete insect-protein dog and cat foods, dental sticks and treats.
Star Product
Insect Protein Dry Food – the core complete-food range for dogs and cats.
Demo Product or Complete Product?
Commercial products sold online through retail and subscription channels.
Awards and Recognitions
Certifications
The company states its insect-production partner operates under GMP+ and its food manufacturing follows FSSC 22000 standards.
M&A and Collabs
Collab
Protix – supplies black-soldier-fly insect protein used in Petgood products.
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