RTD consumers seek natural-tasting, lower-sugar options and independent brands need scale beyond their home market.
R&D Focus
Premium low-sugar alcoholic and non-alcoholic RTDs
Innovative Solution
Ready-to-drink beverages made with natural flavours and a simplified ingredient positioning.
Solution Effectiveness
Media reported 65% New Zealand sales growth and 485% Australian growth around a Live Nation partnership, plus expansion from about 800 to nearly 2,000 stockists through a major distribution deal.
Investment Funding
Revenue
Less than $1M
About
Pals offers ready-to-drink alcoholic and non-alcoholic beverages with natural flavors and low sugar content.
Products
Product
Pals alcoholic and non-alcoholic canned RTDs.
Star Product
Pals Vodka, Soda & flavour RTD range – the brand’s principal product family.
Demo Product or Complete Product?
Complete commercial product.
Future Plan
Market Expansion
Expanded significantly in Australia and into major event channels.
Awards and Recognitions
Media Apperance
Covered by New Zealand Herald in relation to product, funding, expansion or company developments.
M&A and Collabs
Collab
Endeavour Group/Woolworths – major Australian distribution expansion.
Collab
Live Nation – supply partnership for music festivals.
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