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Oriental Bacteria

Oriental Bacteria is a health food brand which provides a full range of probiotic products.
2021
Nov-50
11-50
Hangzhou, Zhejiang, China
  • Nutraceuticals (e.g. Supplements)
  • Probiotics

Innovation

Industry Problem

Young consumers seeking digestive and weight-management support often face high-sugar supplement formats and generic probiotic products.

R&D Focus

Probiotic chewable tablets, yogurt and functional beverages for women.

Innovative Solution

The brand combines probiotics with fruit-powder sweetness in convenient chewable or beverage formats without added sucrose.

Investment Funding

Last Funding Stage

Series A

Total Funding Amount

1.6M

Last Funding Date

20-07-2022

Startup Stage

Early Stage

Lead Investors

Jolmo Capital, Innolink Fund

About

Daily Bacteria is a cutting-edge health food brand that provides a full range of “probiotics+” products for exquisite middle-class women aged 25-35. According to official information, the product was officially launched on July 1, 2021, and 3 SKUs have been launched. The main product is probiotic chewable tablets, with no added sucrose, and the sweetness comes from fruit powder. Recently announced the completion of a Pre-A round of financing of tens of millions of yuan, but the investor did not disclose it. It is understood that this round of financing will be mainly used for R&D investment, supply chain upgrades and channel expansion.

Products

Product

Probiotic chewable tablets and probiotic yogurt or beverage products.

Star Product

Probiotic chewable tablets, identified as the main product in company reporting.

Demo Product or Complete Product?

Three commercial SKUs were launched on July 1, 2021.

Future Plan

Market Expansion

Funding was allocated partly to expand sales channels.

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