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Naturaz

Naturaz is a clean health and beauty company that formulates, manufactures and sells 100% vegan hair care products for curly hair
2017
Pennsylvania, United States

Innovation

Industry Problem

Textured hair is prone to dryness, breakage and difficult detangling

R&D Focus

Natural textured-hair moisturization, detangling, curl definition and children’s haircare

Innovative Solution

Uses the trademarked Moisture Burst System and plant-based formulations to improve moisture and manageability

Solution Effectiveness

Company claims up to three-times moisture

Investment Funding

Last Funding Stage

Seed

Total Funding Amount

$1M

Last Funding Amount

$1M

Last Funding Date

08-01-2024

Startup Stage

Early Stage

Lead Investors

Ben Franklin Technology Partners of Southeastern Pennsylvania, Bucks County Industrial Development

People

Founders

CEO

About

Naturaz is a clean health and beauty company that formulates, manufactures and sells 100% vegan hair care products for curly hair

Products

Product

Moisture Burst shampoo, conditioner, moisturizer and Kids Detangler; official reviews available

Star Product

Moisture Burst collection, which carries the core hydration claim

Demo Product or Complete Product?

Complete line; Kids Detangler & Leave-In Conditioner launched September 24, 2024

Future Plan

Market Expansion

2024 growth capital was intended to expand retail distribution

Investment Funding

$1M growth capital raised in 2024

Awards and Recognitions

Media Apperance

Company PR and Black-owned beauty business coverage

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