Consumers want bar-quality cocktails without buying numerous ingredients or learning complex preparation.
R&D Focus
Ready-to-drink and portioned cocktail formats
Innovative Solution
Pre-mixed cocktails and kits developed for convenient at-home and event consumption.
Solution Effectiveness
Company history reports more than 10,000 orders by September 2022 and more than 500,000 serves across 40+ UK festivals in 2023. Current product pages show about 4.7/5 from roughly 80 reviews.
About
Mixtons promotes the sales, distribution, and use of alcohol in moderation. Mixtons purpose is a high-quality cocktail maker.
Products
Product
Mixtons ready-to-drink cocktails and cocktail kits.
Star Product
Mixtons canned/bottled cocktail range – the line that drove festival and retail expansion.
Demo Product or Complete Product?
Complete commercial product; first launched as Knocktails in October 2020 and rebranded in 2021.
Future Plan
Market Expansion
Expanded through festivals, venue partnerships and national retail listings.
M&A and Collabs
Collab
O2 venues – event distribution/availability in 2024.
Collab
WHSmith and Whole Foods – retail listings in 2024.
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