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Meat.The End

Plant-based food innovation
2020
02-Oct
02-10
Tel Aviv-yafo, Tel Aviv, Israel

Innovation

Industry Problem

Texture remains a major barrier preventing plant-based meat from matching conventional meat and gaining repeat consumer acceptance.

R&D Focus

AI-assisted extrusion, protein pre-treatment and textured-protein ingredients.

Innovative Solution

Uses SmartExtrusion and the Spindle Technique, combining pre-treatment, extrusion, protein science and data science to create customizable textured-protein ingredients and premixes.

Solution Effectiveness

The company states blind sensory panels rated its products above global market leaders across texture and flavour parameters; the underlying panel data were not independently published.

Investment Funding

Last Funding Stage

Seed

Total Funding Amount

7.75M

Last Funding Amount

3.1M

Last Funding Date

01-12-2022

Startup Stage

Seed

Lead Investors

Big Idea Ventures, Brinc, Yozma Group, Sustainable Food Ventures, Beni Nofech

Revenue

$1M to $10M

People

Founders

About

Imagine plant-based meat alternatives that offer the texture, flavour, and appearance of animal proteins. Using innovations in extrusion processing, we develop new protein texturizing technologies that create plant-based products that mimic the texture of animal proteins. The texture of plant-based protein products still poses a barrier to convincing consumers to adopt alternatives to meat. But current approaches to creating plant-based meat substitutes are falling short in building a protein structure that mirrors a meaty texture experience. We help plant-based protein producers satisfy consumers’ desire for meaty texture and appearance. By improving texture, our techniques enhance the eating experience of plant-based products. The result: a more convincing and satisfying alternative to replace animal-based foods.

Products

Product

Texturized protein ingredients, ready-to-produce dry premixes and distribution-ready plant-based meat and fish alternatives.

Star Product

SmartExtrusion/Spindle Technique platform – targets mass-scale improvement of meat-alternative texture.

Demo Product or Complete Product?

B2B ingredient and turnkey formulation platform available for manufacturers, retailers and quick-service restaurants.

M&A and Collabs

Collab

Gaius.AI – AI technology integrated into the company’s automated food-manufacturing approach.

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