Vitamin C is effective in skincare but oxidizes quickly, reducing potency and causing color and odor changes
R&D Focus
Active stabilization, solvent systems, antioxidant formulation and high-concentration vitamin C
Innovative Solution
Actisolv technology stabilizes high levels of ascorbic acid in a water-light serum without the usual rapid oxidation
Solution Effectiveness
An independent laboratory certificate reportedly supports two-year stability; a double-blind placebo-controlled study enrolled more than 30 participants, but full data should be reviewed
Investment Funding
Last Funding Stage
Seed
Total Funding Amount
$15.8M
People
Founders
Paul Baek
About
Matter of Fact is a formulator of skincare products
Products
Product
Ascorbic Acid 20 Brightening Serum and related treatment products; customer and retailer reviews are available
Star Product
Ascorbic Acid 20 Serum, the flagship application of Actisolv
Demo Product or Complete Product?
Complete product line; brand launched in 2021
Awards and Recognitions
Media Apperance
Covered by Allure and science-focused beauty media
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