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Land Lovers

Land Lovers transforms the meat industry with viable and scalable, whole-cut beef made entirely from natural plant-based proteins.
2022
02-Oct
02-10
Naperville, Illinois, United States

Innovation

Industry Problem

People using GLP-1 medicines may struggle to consume enough protein, fibre and micronutrients in appropriately portioned meals.

R&D Focus

Plant-based, GLP-1-oriented prepared meals and nutrition formulation.

Innovative Solution

Produces frozen, chef-created plant-based meals under 500 calories with targeted protein, fibre and iron content.

Solution Effectiveness

The company states that meals provide 31% of the daily value of iron and are typically below 500 calories; these are company specifications.

Investment Funding

Revenue

$1M to $10M

People

Founders

About

Land Lovers transforms the meat industry with viable, scalable, whole-cut beef made entirely from natural plant-based proteins. Land Lovers patented technology achieves the same great taste and texture as animal meat without the need for animals or expensive, time-consuming genetic engineering. It was founded in 2022 by Huan Xia in Naperville, Illinois.

Products

Product

Plant-based GLP-1 Balance meals; earlier materials also show a cow-free flank-steak product.

Star Product

GLP-1 Balance Meals – the current product focus on the reviewed website.

Demo Product or Complete Product?

Commercial frozen prepared-meal brand made in California.

Future Plan

Market Expansion

Plans to move all bowls to 100% sugarcane-bagasse packaging by Q4 2026.

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