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Hally

Hally has innovated with “Color Cloud,” the first ammonia-free foam hair dye
2020
Connecticut, United States
  • Haircare

Innovation

Industry Problem

At-home hair color can be messy, harsh and intimidating

R&D Focus

Ammonia-free foam hair color, temporary color and easy application

Innovative Solution

Color Cloud uses an ammonia-free foam format intended to simplify even at-home application

Solution Effectiveness

Ulta expanded the brand to 324 stores with nine products in 2022

Investment Funding

Total Funding Amount

$7 M

Last Funding Amount

$4.7 M

Last Funding Date

10/28/2022

Startup Stage

Early Stage

People

Founders

CEO

About

Hally has innovated with “Color Cloud,” the first ammonia-free foam hair dye

Products

Product

Color Cloud foam dye and Shade Stix temporary color; customer reviews on Hally and Ulta

Star Product

Color Cloud, the founding foam format and main retail driver

Demo Product or Complete Product?

Complete product; online launch in 2021 and Ulta store launch in May 2022

Future Plan

Market Expansion

Funding supported product development and distribution growth

Investment Funding

About $7M total reported, including $4.7M in October 2022

Awards and Recognitions

Media Apperance

PR Newswire and beauty trade coverage

M&A and Collabs

Collab

Ulta Beauty launch in 324 stores

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