Conventional iced tea can contain high sugar and little fiber, while many consumers want familiar flavors with digestive-health benefits.
R&D Focus
Low-sugar, non-carbonated iced tea with blended prebiotic fibers.
Innovative Solution
Halfday brews organic tea and adds its GOODDAY blend of cassava-root fiber, fructan fiber and organic agave inulin.
Solution Effectiveness
Each 12 fl oz can provides 6 g prebiotic fiber, 3-5 g sugar and 30-40 calories. The company reports more than 5 million cans sold.
Investment Funding
Last Funding Stage
Seed
Total Funding Amount
3.M
Last Funding Amount
3.M
Last Funding Date
08-10-2022
Startup Stage
Seed
Lead Investors
Talent Resources Ventures, Eric Liguori
Revenue
$1M to $10M
About
Halfday Iced Tea is a producer of classic iced tea beverages that provide users with bold tonic benefits for gut health. It specializes in offering flavored iced tea tonics with a refreshing taste and offers a low-sugar, prebiotic fiber-rich canned tea line that cuts out the excess sugar while remaining just as sweet.
Products
Product
Prebiotic iced teas including Lemon, Peach, Raspberry, Green Tea, Sweet Tea, Tropical Tea, Half & Half and variety packs.
Star Product
Lemon Tea and the Fan Favorites variety pack, both identified as best sellers on the company website.
Demo Product or Complete Product?
Complete products are commercially available.
Future Plan
Market Expansion
Nationwide Target launch announced in 2026, following broader retail expansion and a New York distribution agreement.
Awards and Recognitions
Awards
Forbes 30 Under 30 Class of 2023 recognition displayed by the company.
Certifications
Selected products are gluten-free, vegan and Kosher Certified.
M&A and Collabs
Collab
Big Geyser: distribution agreement to expand in New York, announced with the 2025 brand refresh.
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