Alternative meats frequently lack the flavour, juiciness, aroma and nutritional contribution supplied by animal fat.
R&D Focus
Cultivated beef fat, adipose cell culture and functional fat ingredients for food manufacturers.
Innovative Solution
Cultivates animal fat cells as an ingredient that can be combined with plant-based or cultivated-protein foods.
Investment Funding
Last Funding Stage
Pre-Seed
Total Funding Amount
472.61K
Last Funding Amount
69.15K
Last Funding Date
18-12-2024
Startup Stage
Seed
Lead Investors
Antler, Big Idea Ventures, Cycle Momentum, Bourse+
People
Founders
Emily Farrar
Pooya Mamaghani
About
Genuine Taste is creating real animal fat (without harm to the animal) to improve the taste and mouthfeel of alternative meat. Our product is created by isolating a few cells from an animal, and then growing fat on a mass scale in bioreactors. Our mission is to unlock the transition to ethical, sustainable and delicious alternative meat.
Products
Product
Cultivated beef-fat ingredient under development.
Star Product
Cultivated beef fat – the company’s central ingredient platform for improving alternative meat.
Demo Product or Complete Product?
Development and sampling stage; no retail product launch was identified on the reviewed official site.
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