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Farmer Connect

Farmer Connect is a developer of a supply chain software designed to deliver end-to-end traceability services to firms
2019
Nov-50
11-50
Geneva, Switzerland
  • AgTech
  • Supply Chain Management

Innovation

Industry Problem

Coffee and cocoa supply chains are fragmented across farmers, cooperatives, traders, roasters, brands, and retailers, limiting origin visibility, farmer identity, and credible sustainability claims.

R&D Focus

Blockchain traceability; self-sovereign farmer identity; consumer engagement; supply-chain data exchange.

Innovative Solution

The platform combines FarmerID digital identity, ConnectHub supply-chain data management, and ThankMyFarmer consumer QR experiences to connect farm, product, fund, and sustainability journeys.

Solution Effectiveness

The technology has been deployed with 1850 Coffee, UCC, Amazon/Happy Belly, Cooxupé, Segafredo, ITOCHU, and others. The cited sources demonstrate adoption but do not provide a universal quantified efficiency gain.

Investment Funding

Last Funding Stage

Series A

Total Funding Amount

$9M

Last Funding Amount

$9M

Last Funding Date

3/18/2021

Startup Stage

Early Stage

Lead Investors

Itochu, Dairy.com, Ripe.io, Intello Labs, Agralogics, SourceTrace

People

Founders

CEO

About

Farmer Connect is a developer of a supply chain software designed to deliver end-to-end traceability services to firms

Products

Product

FarmerID, ConnectHub, and ThankMyFarmer. ThankMyFarmer allows consumers to scan a product and view origin, quality, communities, and sustainability programs.

Star Product

ThankMyFarmer – the most visible product because it connects consumer-facing QR codes with the underlying traceability network.

Demo Product or Complete Product?

Complete commercial platform. ThankMyFarmer launched to the general market in 2020; ConnectHub and FarmerID support enterprise deployments.

Future Plan

Market Expansion

Farmer Connect expanded ThankMyFarmer to Japan in 2021 and has deployments across the Americas, Europe, and Asia. No newer future-market roadmap was identified.

Investment Funding

A US$9 million Series A in 2021 was led by ITOCHU. No subsequent future fundraising plan was publicly announced in the reviewed sources.

M&A and Collabs

Collab

IBM – Farmer Connect used IBM Blockchain/Food Trust technology to launch ThankMyFarmer and connect coffee-supply-chain participants.

Collab

ITOCHU – joined the platform, invested in Farmer Connect, and formed a business alliance to expand traceability in coffee and other markets.

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