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Dae Hair

Dae Hair is a DTC hair care startup that creates products made from ingredients found in desert botanicals
2020
Arizona, United States

Innovation

Industry Problem

Hair products can be heavy or harsh and may not solve dryness, frizz and styling needs in one routine

R&D Focus

Desert botanicals, hydration, frizz control, shine and multifunctional styling

Innovative Solution

Uses prickly pear, cactus flower and other desert-associated botanicals in haircare and styling products

Solution Effectiveness

A 2022 report said earned-media-value growth exceeded its competitive set by 81%

Investment Funding

Last Funding Stage

Series A

Total Funding Amount

$10.6M

Last Funding Amount

$8 M

Last Funding Date

12/22/2025

Startup Stage

Growth Stage

Lead Investors

Verity Venture Partners, Digital Brand Architects, Whitney Port, Aimee Song, Christine Andrew, and Willow Growth Partners

People

Founders

CEO

About

Dae Hair is a DTC hair care startup that creates products made from ingredients found in desert botanicals

Products

Product

Signature Shampoo/Conditioner, Prickly Pear Oil, Cactus Fruit 3-in-1, Monsoon Mask and Stargloss; retailer reviews available

Star Product

Cactus Fruit 3-in-1 Styling Cream, combining styling, smoothing and hydration

Demo Product or Complete Product?

Complete product; launched commercially in 2020

Future Plan

Market Expansion

Series A supported hiring, marketing and distribution growth

Investment Funding

$8M Series A in December 2022; about $10.6M total reported

Awards and Recognitions

Media Apperance

Forbes, Global Cosmetic Industry and beauty media

M&A and Collabs

Collab

Sephora retail/distribution partner

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