Japanese consumers seek relaxation-oriented adult beverages with novel functional ingredients and mindful branding.
R&D Focus
Functional relaxation beverages and product reformulation
Innovative Solution
Originally launched a CBD alcoholic beverage; the current BECHILL site markets a lightly carbonated kiwi-purée mindfulness drink, indicating a product pivot.
Solution Effectiveness
The original crowdfunding campaign reportedly reached its target within 13 hours after 330 days of development; this is launch traction, not efficacy evidence.
About
C-position is a beverage company that sells CBD alcoholic beverages for retail and wholesale sectors.
Products
Product
BECHILL functional beverage; historically a CBD alcoholic beverage.
Star Product
Current kiwi-purée BECHILL drink – the active product shown on the website.
Demo Product or Complete Product?
Complete commercial/pilot products, with an apparent pivot from CBD alcohol to a non-alcoholic kiwi beverage.
Future Plan
Investment Funding
Used crowdfunding for the initial launch; no later public raise found.
Awards and Recognitions
Participations
Crowdfunding campaign launched around the original product in 2022.
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