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BREAD BEAUTY SUPPLY

Bread Beauty Supply is a developer of hair care products intended to serve women with naturally curly and oily hair
2020
02-Oct
02-10
California, United States

Innovation

Industry Problem

Textured-hair consumers have historically had limited modern, simple products designed for wash-day and everyday care

R&D Focus

Textured-hair cleansing, conditioning, oils and flexible styling products

Innovative Solution

Offers a simplified wash-day system and multipurpose products formulated for curly, coily and textured hair

Solution Effectiveness

Commercial traction includes expansion into more than 460 Ulta Beauty doors

Investment Funding

Last Funding Stage

Series A

Total Funding Amount

$7.7M

Last Funding Amount

$5.95M

Last Funding Date

7/14/2023

Startup Stage

Early Stage

Lead Investors

Fearless Fund, Niche Capital (San Francisco), Rachel Zoe Ventures, Good Friends, Imaginary Ventures

People

Founders

CEO

About

Bread Beauty Supply is a developer of hair care products intended to serve women with naturally curly and oily hair

Products

Product

Hair Wash, Hair Mask, Hair Oil, Hair Gel and Wash Day Kits; customer reviews are available through the brand, Sephora and Ulta

Star Product

Hair Oil or Wash Day Kit, because they established the brand and remain central to the routine

Demo Product or Complete Product?

Complete product line; the Wash Day Kit launched in July 2020

Future Plan

Market Expansion

Seed capital was intended to expand R&D, distribution and the team

Investment Funding

Multi-million-dollar seed round reported in 2023, led by Fearless Fund

Awards and Recognitions

Awards

Company reports more than 40 beauty awards; Hair Gel received a SELF Healthy Beauty award for coils and natural hair

Media Apperance

Featured by Allure and major beauty publications

M&A and Collabs

Collab

Ulta Beauty retail expansion to more than 460 doors

Collab

Sephora launch and distribution partnership

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