Fruit juice contains naturally high sugar that cannot be solved simply by removing added sugar without changing taste and nutritional quality.
R&D Focus
Enzymatic reduction of intrinsic fruit sugars.
Innovative Solution
A continuous-flow bioreactor uses immobilised microorganisms/enzymes to convert sucrose, glucose and fructose into dietary fibres and other non-sugar molecules.
Solution Effectiveness
The company reports 30–80% sugar reduction depending on juice and process settings. EU CORDIS reported a design in which roughly one litre of immobilised material can process about 1,000 litres of juice before replacement.
Investment Funding
Last Funding Stage
Series A
Total Funding Amount
$8.73M
Last Funding Date
1/17/2024
Startup Stage
Early Stage
Lead Investors
Ingredion Ventures,
Citrosuco, Emil Capital Partners, Gandel Invest, iAngels
People
Founders
Eran Blachinsky
Gali Yarom
CEO
Gali Yarom
About
Better Juice is a producer of sugar reduction technology for juice and concentrated juice intended to reduce sugars from squeezed fruit juice
Products
Product
Better Juice enzymatic sugar-reduction bioreactor for juice and concentrates.
Star Product
Continuous-flow sugar-reduction bioreactor – the company’s core platform.
Demo Product or Complete Product?
Pilot and early commercialisation stage with industrial-scale equipment and partner trials.
Future Plan
Market Expansion
Scaling industrial deployments for juice producers in the United States and international markets.
Investment Funding
Raised an $8 million seed round in 2021 and a Series A led by Ingredion Ventures in 2024; no later public future-round plan found.
Awards and Recognitions
Awards
Fi Global Startup Innovation Challenge winner/recognition (2018).
Participations
EU Horizon/CORDIS-supported development programme.
M&A and Collabs
Collab
GEA – strategic collaboration announced in 2021 to scale and market the technology.
Collab
Citrosuco – pilot application for orange juice sugar reduction.
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