The Packaging and Packaging Waste Regulation (PPWR) has shaken up the B2C space. As the EU pushes for 100% recyclable packaging, consumer goods, beauty, and food companies are facing pressure to reduce waste, meet recyclability targets, adapt to shifting consumer expectations, and ensure regulatory compliance.
Major brands, including Unilever, PepsiCo, and Colgate-Palmolive, have announced that they will fail to meet their longstanding packaging sustainability goals. What steps is your team taking to ensure it meets PPWR requirements?
50%
B2C Companies Report Higher Costs with Sustainable Packaging
27
EU member states have missed their recycling targets
80%
Consumers Expect Brands to Take Action on Sustainability
This webinar will arm you with the tools and insights you need to:
- Make effective ‘Design-for-Recycling’ swaps (e.g., Inks, adhesives, film, closures) that will help you upgrade your packaging from Grade C → B without compromising quality or performance.
- Gain clarity on the various factors that have to be accounted for in packaging (Recyclability, Reusability, PCR Incorporation, Weight and Empty Space Reduction, Labelling Criteria, and more).
- Qualify and Source secure, reliable, food-grade PCR and ensure your suppliers meet PPWR standards.
- Decide when to reuse vs. when DRS+ rPET is the best option for your brand and operations.
- Find alternatives for complex problems (flexibles, pumps/actuators, PFAS-free barriers, metal elimination), who’s building what, maturity signals, and risks.
- Auditing, labeling, and tracking data that will hold up in PPWR-compliant audits without risking fines or chargebacks.
Navigate PPWR with confidence
Streamline your design-for-recycling strategy and reduce PCR sourcing challenges. Register today and ensure your team is on track with PPWR compliance.
