“In Europe, 85% of consumers under a survey perceived hair-care as important or very important to their daily lives”
– Consumer Insights 2017, published by Cosmetics Europe, the Personal Care Association
The global haircare market is witnessing fast growth despite the impact of Covid-19 across industries. Valued at 75 Billion USD in 2020, it is expected to be worth 112 Billion USD by 2028. The industry has continuously researched to formulate new, more effective, safer products to maintain this tremendous growth. Their research has given rise to many haircare industry trends in various product categories, as depicted in the image below.
The Natural and Herbal hair care trends are here to stay.
The industry trend from the past few years suggests that Natural and herbal hair care products have drawn major attention from consumers. This is because of the heightened awareness about the ill effects of harsh chemicals and substances among them.
People are spending more than ever on hair care products.
Besides natural and herbal hair care, people have increasingly sought customized solutions for their hair and scalp. This trend is expected to continue, especially as millions of consumers are now becoming more conscious about styling their hair, coloring grey hair, protecting hair color, and maintaining a healthy scalp.
With that said, one might wonder –
Who are the market leaders and promising entrants in this domain?
There are quite a bunch of players in the domain.
While established companies such as P&G, Unilever, L’Oréal, Cavinkare, Biotique, Wella, Patanjali, etc., are continuously researching the domain, this market growth has prompted many new entrants to gain a foothold in the niche segments of the industry. Sienna Naturals, MamaEarth, True Botanicals, Tvakh, NatureNuskha, and Honey n Beaute are a few of these entrants.
Personalization in haircare is also a key area gaining much traction and has witnessed a sudden increase in research. On that note, we did some deep digging to find all the trends and happenings related to this niche. We covered this, along with the recent startups, innovations, and companies working in this domain in our open report on haircare.
What will you find in the haircare industry trends report?
You will find various insights in the haircare domain and answers to questions like:
- What are the different product categories where research focuses on hair care?
- Who is researching actively in the hair care space?
- What are the recent trends of consumer demand in hair care?
Details on Natural hair care products –
- What is the growth of natural hair care products like, and why is the world shifting towards it?
- What are the major challenges associated with natural hair care products?
- Which companies are actively researching natural hair care products?
- What research is being done by these companies on natural hair care products?
- Are there any start-ups working on natural hair care products that can be acquired or partnered with?
- What research is being done by these start-ups in natural hair care products?
- Are there any universities working on natural hair care products that can be partnered with?
- What research is being done by these universities on natural hair care products?
Details on Personalized hair care products –
- How is the growth of personalized hair care products, and why is the world shifting towards it?
- What are the major challenges associated with personalized hair care products?
- Which companies are actively researching personalized hair care products?
- What research is being done by these companies on personalized hair care products?
- Are there any start-ups working on personalized hair care products that can be acquired or partnered with?
- What research is being done by these start-ups on personalized hair care products?
- Are there any universities working on personalized hair care products that can be partnered with?
- What research is being done by these universities on personalized hair care products?
If you are working in haircare or seeking to enter this domain, an in-depth view of these trends will be useful for your research team. You can fill out the form below and access all these insights covered in the report right in your inbox.
