Consumers say that their skin still feels dry, tight, or flaky even after routine skincare. Despite this, most formulations rely on humectants that sit only on the surface of the skin and struggle to deliver stress-resilient hydration.
Even glorified humectants like hyaluronic acid fail under environmental conditions, making skin even drier as they pull moisture from the skin.
This has pushed R&D teams to innovate hydration that meets cellular resilience. Osmolytes in skincare are gaining attention in research, patents, and ingredient launches, yet remain under-adopted in mainstream hydration strategies.
This webinar explores why osmolytes are quickly becoming the future of moisture barrier and how leading companies like L’Oréal and Kao Corporation are building a competitive edge.
62%
consumers prioritize issues like hydration barriers and transepidermal water loss
5.4%
annual growth is expanding the ectoin market from $49M to $70.5M by 2031
28%
TEWL reduction after 28 days with an ectoine‑rich osmolyte formula
You’ll get answers to
- How are leading players (brands, suppliers, startups) using osmolytes to keep the moisture barrier?
- Which osmolyte class should you focus on for your next product formulation?
- How are emerging startups innovating in osmolyte-based skincare?
All grounded in peer-reviewed literature, clinical signals, patent activity, and real product launches.
If you are working on your next 12–24-month hydration roadmap, you have to be in the room!
Fill the form to register for the webinar
