Mars pulled Titanium Dioxide (TiO2) from Skittles after the class action. The EU Commission has asked pharma to closely monitor alternatives. Cosmetics brands are under pressure to market “clean” and “metal-free” formulations. While all these industries are exploring TiO2 alternatives, most of them fail to meet the standards.
Companies need TiO₂’s whitening, opacity, and stability, without compromising safety, performance, or consumer trust. The race to reformulate is accelerating. Competitors are already filing patents, launching pilot products, and winning regulatory approvals.
This sample report highlights how manufacturers are innovating with alternative materials to grab a share of the $15.7 B “free-from TiO2” market.
The report is part of GreyB’s paid research on Titanium Dioxide alternatives, designed to provide R&D and formulation teams with a clear view of the next most promising whitener.
The complete research covers-
- How are mineral and starch-based swaps the fastest and safest entry points?
- Which plant proteins and hybrids align with clean-label and sustainability positioning?
- Why structurally engineered whiteners could redefine the market in the next decade?
- Where does the market entry opportunity lie across food, pharma, and personal care?
- What different strategies are companies like ADM, Döhler, and Cargill adopting to reformulate without TiO2?
- How are university spin-offs running in the league with breakthrough TiO₂-free ingredients?
The sample offers a snapshot of the TiO2-free market and leading alternatives that simultaneously meet performance, sustainability, and compliance goals.
👉 Fill out the form to access your sample report on Titanium Dioxide Alternatives.
