The hype of GLP-1 has fundamentally altered how consumers eat, creating unprecedented challenges and opportunities in food innovation. High-protein consumption is on the rise, and interest in savory snacks is declining rapidly. Consumers want food in smaller portions that provide greater satiety. R&D teams need to respond fast to the shifting market needs.

Are your products designed with satiety in mind? Are your flavor profiles shifting from indulgence to clean functionality?

Practical Takeaways You Can Apply Immediately:

• The 3 pillars of GLP-1 intervention, and where GLP-1 companion foods fit?
• Which ingredients are being commercialized today, and how can your products adapt to meet evolving demands?
• How brands are positioning GLP-1 foods, what challenges are they solving, and how can you leapfrog them?
• Where should your team focus to develop products that meet the needs of GLP-1 users?
• How do labels change the pricing range of GLP-1 companion products?

If you’re building the next generation of functional foods, this is for you. Future-proof your product roadmap by gaining critical insights into shifting consumer behavior, unmet market needs, competitor moves, and labeling trends in GLP-1 food innovation.

Register for the webinar to stay ahead of GLP-1-driven food innovation.

About GreyB

GreyB is a market intelligence and innovation research firm with 16+ years of experience helping global F&B companies navigate emerging trends and identify breakthrough opportunities. Our research combines patent analytics, market intelligence, and scientific expertise to deliver actionable insights for R&D leaders.