Need to Enhance Aroma Delivery Technologies to Drive Consumer Engagement and Growth
The management team of a leading Fortune 500 FMCG company was tasked with finding innovative solutions for food applications that could withstand low temperatures while delivering mood-enhancing experiences for consumers. This push for innovation came as the company faced stagnant growth in its food product segment and struggled to boost sales.
The team identified a critical gap in the market: traditional methods of flavoring and scenting food items often failed to provide lasting, immersive sensory experiences.
As a result, the research team saw an opportunity to explore new aroma delivery technologies to enhance the scent and flavor of food items. This approach aimed to attract and engage more customers while strengthening the brand’s market presence.
Strategic Aroma Technologies Selection for Enhanced Product Appeal
The team was provided with precise recommendations on aroma delivery technologies. For instance, two aroma delivery products, Scentaste™ and Aroma-Can®, were identified and offered by a German startup, air up®.
Each recommended solution met stringent criteria, including suitability for product temperatures, food-grade compliance, and practical integration with existing packaging materials.
By adopting the results from this study, they will achieve product differentiation in the market while offering an enhanced customer experience.
Key Findings from the Analysis
The detailed analysis of emerging aroma delivery technologies in food-grade applications revealed multiple key findings, that included:
- ScentMaster™: This technology offers a wide range of fragrances, ideal for integration into packaging films, polymers, and other materials. With a high fragrance concentration, ScentMaster is both cost-effective and impactful, as its typical usage rate is 1% or lower. Popular scents include Green Apple, Lemon, Orange, Strawberry, and more, making it an appealing choice for enhancing product sensory experiences.
- POLYESSENCE®: Protech Group developed POLYESSENCE, a patented blend of fragrances dispersed in a multi-component polymer alloy. It is compatible with materials like PE, PP, EVA, and PVC, and can be custom-formulated to meet various market needs.Additionally, its delayed release properties and unique production process ensure that fragrances remain intact during manufacturing, making it a versatile option for aroma delivery in food products.
Research Process- How did GreyB Help?
Search Process for Aroma Delivery Technologies
The process began with an extensive investigation into aroma delivery technologies. This included a thorough review of patents, research papers, and commercialized products to build a comprehensive knowledge base of potential technologies and suppliers relevant to food applications.
Capturing Relevant Technologies
The technologies and suppliers were carefully evaluated based on multiple parameters. These included Technology Readiness Level (TRL), food-grade suitability, aroma release mechanisms, and compatibility with different packaging substrates. The goal was to identify the most promising solutions that fit the team’s packaging requirements.
Filtering and Relevancy Checks
A detailed assessment ensured that only the most suitable technologies were considered. The team analyzed business factors like operational scale, cost efficiency, and potential implementation challenges. This ensured the recommended solutions were practical and aligned with their business needs.
Identifying Key Suppliers and Solutions
The team categorized the shortlisted technologies based on their readiness for adoption and market potential. This structured approach enabled the team to select the most appropriate technologies, ensuring a smooth integration into their existing packaging and production processes.
Adopting aroma delivery packaging solutions presents challenges, such as maintaining consistent aroma release and developing packaging that controls release at key moments. Additionally, managing complex production and R&D costs adds to these difficulties. Ensuring safety, compliance, and scalability for mass production while integrating into existing supply chains adds further complexity.
GreyB can help you address these challenges and implement effective aroma delivery solutions. If you’re ready to enhance consumer satisfaction and differentiate your brand, schedule a consultation with our experts today.
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