How we made the Plaintiff drop the Lawsuit against our Client?
Understanding the objective of the client goes a long way in customer satisfaction and retention. At GreyB, we are huge believers in fulfilling the objective of the client – rather than fulfilling just the objective of the project – and this attitude helped us a great deal in enriching the client’s experience and satisfying their […]
Protecting IP with Software Escrow – Why, When and How?
During the setup of a software, it is critical to understand whether associating a software escrow is needed or not. For the uninitiated, Software Escrow is a service that acts as a security blanket to all the parties concerned, by storing all confidential information with a neutral party, also known as an escrow agent, while […]
How Outsourcing Decision Matrix Helps Select Better Vendors?
Often in business, you need to outsource certain tasks to an external vendor – either a freelancer or firm specialized in your vertical. Coming to the decision that you need to outsource a certain task or process is easy. The difficulty lies in deciding a vendor (Partner?) you should hire for the job. Further, if […]
Intuition, Data, Decisions – What bothers C-Level Executives?
I have always imagined C-level executives seated on a giant throne, with an invisible crown made of gold and diamonds, donning a three-piece cashmere suit, the modern equivalent of a silk robe; a Rolex in one hand and infinite power to change things around in another, strategizing with their army of knights, plans, to get […]
This is How IP Benchmarking Can Provide You An Actionable Insight
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.” – Sun Tzu In today’s […]
